Keeping Up the Kardashian Brand: Celebrity, Materialism, and Sexuality
Lexington Books, 29 okt. 2013 - 172 pagina's
The Kardashian family is a contemporary cultural touchstone, recognizable throughout the world connoting warrantless celebrity, voluptuous beauty, and social media savviness. Amanda Scheiner McClain explores the Kardashians’ brand and celebrity via narrative discourse analyses of their hit reality television series, Keeping Up with the Kardashians, social media utilization, and popular press coverage. This triangulated study allows insight into contemporaneous American culture: societal norms, values, and ideologies, as well as structural and cultural aspects of cross-platform brand creation. The television series examination finds intrinsic paradoxes of sexuality/conservatism, family/business, beauty/unhappiness, narcissism/celebrity, intimate/transgressiveness, and traditional/nontraditional gender roles, as well as materialism and public vs. private spheres themes. In addition, a study of the Kardashian blogs and Twitter use finds that their careful participation amplifies celebrity and unifies the overall brand into a single, sellable image across media. Through interactive media and just being themselves, the Kardashians renovate banal status updates and hackneyed reality television into character-constructing building blocks of brand, celebrity, and profits.
Wat mensen zeggen - Een review schrijven
We hebben geen reviews gevonden op de gebruikelijke plaatsen.
Overige edities - Alles weergeven
advertising analysis appear asserted audience members authenticity beauty norms Bertodano blog blog posts body image Bruce Jenner camera connotes consume consumerism consumption create dashian depicted discourse dominant earned endorsements episode example Facebook fame family members family’s fans feature fragrance girl glamorous ideals includes interaction January Kanye West Kardash Kardashian brand Kardashian family Kardashian Kollection Kardashian media Keeping Khloť Kim and Kris Kim Kardashian Kim Take Kim’s Kim’s blog Kourtney’s Kris Humphries Kris Jenner Kris’s Lamar Odom lifestyle magazine makeup materialism Moreover mother Newman & Bruce noted photo-shoots Piazza popularity press coverage promote reality television reality TV reality-TV Reggie Bush relationships Rob’s Robert Kardashian season four seemingly sexual shoot sisters social media stars stereotypes surgery themes throughout the series tion Tumblr tweets Twitter Twitter feed typically users utilize values Vera Wang wedding women