I Am Almost Always HungryPrinceton Architectural Press, 1999 - 262 pagina's Legendary Harper's Bazaar art director Alexey Brodovitch had a favorite saying: "Why to eat bacon and eggs every day?" The designers at San Francisco-based design firm Cahan & Associates, in their hunger for fresh ideas, find inspiration in the most unexpected places, such as an oddly sculptural piece of discarded metal in the alley near their office, or a conversation with an elaborately tattooed bicycle messenger. From these eclectic ingredients the office serves up in-your-face graphics that are exceptional for their visceral impact yet still convey the strategic thinking behind each piece. The firm's working methods, involving extensive exploration, collaborations, and play, are documented in this monograph through interviews with found Bill Cahan, clients, and vendors; writings by colleagues; photo essays; proposals to clients that were accepted and rejected; and finished pieces, providing a portrait of a firm for whom process is just as important as product. |
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Pagina 12
... story - the one that's going to make people care about a company and care about its technology and products . It's not easy to find that story , and it is never handed to us . What do you mean it's never handed to you ? When we start a ...
... story - the one that's going to make people care about a company and care about its technology and products . It's not easy to find that story , and it is never handed to us . What do you mean it's never handed to you ? When we start a ...
Pagina 120
... stories need not be true , or at least not wholly true ; they need merely offer us a way of making sense of the world ... story . " Branding is hardly new , but the ' branding revolut or " is novel In the past decade , brands themselves ...
... stories need not be true , or at least not wholly true ; they need merely offer us a way of making sense of the world ... story . " Branding is hardly new , but the ' branding revolut or " is novel In the past decade , brands themselves ...
Pagina 228
... story , and get a true sense of their recovery . " Heartport's revolutionary procedure allows surgeons to perform heart surgery through small openings without cracking open the chest . The result is improved quality of life , quicker ...
... story , and get a true sense of their recovery . " Heartport's revolutionary procedure allows surgeons to perform heart surgery through small openings without cracking open the chest . The result is improved quality of life , quicker ...
Veelvoorkomende woorden en zinsdelen
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