The Pyramid Principle: Logic in Writing and Thinking

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Financial Times Prentice Hall, 2002 - 177 pagina's
The communication of ideas, whether to colleagues or clients, is one of the key factors in determining personal success. The Pyramid Principle shows how to structure and present arguments so that they gain immediate understanding.

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Over de auteur (2002)

Barbara Minto developed The Pyramid Principle through her early work as a consultant at McKinsey & Company, Inc. She now runs her own consultancy, Minto International, Inc., specializing in teaching the Pyramid Principle to people whose major training is in business or the professions, but whose jobs nevertheless require them to produce complex reports, analyses, memorandums, or presentations. She has taught her course to most of the major consulting firms in the United States and Europe, as well as to many of the world's largest corporations and government organizations. She also taught Bob Waterman and Tom Peters, among others, while lecturing at McKinsey.

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