The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns

Voorkant
Apress, 13 jul. 2012 - 388 pagina's
There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power.

Everything related to the platforms are covered in detail—account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including:

  • Geo-targeting, distribution, and placement of ads
  • Advanced account management and budget strategies
  • Keywords, metrics, and ROI management
  • Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer
  • Mobile marketing implementations and strategies
  • Working with the various APIs available for developers

With The Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue.

 

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Inhoudsopgave

CHAPTER 1 SEM and the Google Ecosystem
1
CHAPTER 2 AdWords in Depth
21
CHAPTER 3 Marketing with AdWords
39
CHAPTER 4 Getting Started with AdWords
63
CHAPTER 5 Local Advertising and LocationTargeting
89
CHAPTER 6 Keyword Strategy
105
CHAPTER 7 Creating Ads and Landing Pages
133
CHAPTER 8 The Display Network
159
CHAPTER 9 Mobile Advertising with AdWords
201
CHAPTER 10 Account Managementand Optimization
245
CHAPTER 11 Google Analytics and Actionable Data
291
CHAPTER 12 Testing with Website Optimizer
335
Index
359
Copyright

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Over de auteur (2012)

Bart Weller is a software developer and writer. He lives in the Central Rockies of Colorado with his wife, two country cats, six misanthropic llamas, and dog Duffey (named in honor of the late John Duffey, former lead tenor with the Seldom Scene bluegrass band). He loves all kinds of music except for Heavy Metal and is a volunteer DJ at the local community radio station. His hobbies are clearing deadfall and fixing things. Among the people he admires are Albert Einstein, Alan Kay, Abraham Lincoln, George Carlin, Richard Feynman, and J.J. Cale.

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