MANAGING INTELLECTUAL PROPERTY THE STRATEGIC IMPERATIVE

Voorkant
PHI Learning Pvt. Ltd., 16 jan. 2014 - 464 pagina's
The book presents a comprehensive treatment of Intellectual Property concepts and its applications in Indian industry. Now, in its Fourth Edition, it includes a new chapter on IPR in Biotechnology and numerous cases/caselets in most of the chapters. It provides a strategic framework for IP management, leading to competitive advantage for a business enterprise. Besides explaining the conceptual framework and practices of IP management, the book discusses IP as a strategic tool, its commercial exploitation and strategies for risk management of IP. Web-based material comprising chapter-wise PowerPoint Presentations (PPTs) and Multiple Choice Questions is available at www.phindia.com/sople This book is primarily intended as a text for postgraduate students of management, students of engineering and those who are pursuing certificate, postgraduate diploma or degree courses in IPR. In addition, professionals and corporate decision-makers should find the text valuable. Key Features • Discusses IPs such as Patents, Copyrights, Trademarks, Trade Secrets, Designs, Semiconductor Circuit Layouts and Geographical Indications, etc. • Practices issues of IPRs in Cyber Space, Fashion Design, Biotechnology and Pharmaceutical industry. • Classifies systems in practice for various IPs. • Provides IPRs legal provision in Indian context. • Includes a comprehensive glossary of important terms.
 

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Inhoudsopgave

Intellectual Property Systems
3
Chapter2 IP Rights and Marketing Regulations1
21
Chapter3 IP Management Framework
30
Chapter4 IP Audits
55
Blank Page
64
Part II
65
Blank Page
66
Chapter5 Intellectual Property Rights IPRs
67
Chapter16 IPRs in Pharmaceutical Sector
273
Chapter17 IPRs in Fashion Industry
300
Chapter18 IPRs in Biotechnology Sector
313
Part IV
335
Blank Page
336
Chapter19 Intellectual Property Licensing
337
Chapter20 Intellectual Property Insurance
346
Chapter21 Securitisation of Intellectual Property
355

Chapter6 Patents
87
Chapter7 Trademarks
108
Chapter8 Copyrights
135
Chapter9 Trade Secrets
159
Chapter10 Industrial Designs
174
Chapter11 Geographical Indications GI
184
Chapter12 Semiconductor Integrated Circuit Layout Design
198
Chapter13 The Protection of Plant Varieties and Farmers Rights PPVFR
206
Biodiversity and Traditional Knowledge
217
Part III
237
Blank Page
238
Chapter15 IPRs in Cyber Space
239
Chapter22 Valuation of Intellectual Property
366
Annexure 1
385
Annexure 2
391
Annexure 3
396
Annexure 4
399
Blank Page
404
Glossary
405
Company index
419
Subject index
423
Back cover
425
Copyright

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Over de auteur (2014)

VINOD V. SOPLE, Ph.D., is Director at ITM-SIA Business School, Dombivli (Mumbai). He has over a decade of experience in teaching management subjects in India and abroad, apart from professional experience in more than two decades in various functional areas of management. He has contributed several research papers in reputed management journals. He is also the Chief Editor of International Journal of Business Insights and Transformation, Supply Chain Pulse, and International Journal of Money, Banking and Finance. His research interests include marketing, intellectual property rights and supply chain management. He has authored five more books, including Supply Chain Management, Logistics Management, Business Process Outsourcing, E-Marketing and Legal Aspects of Marketing in India.

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