Professional Proposal WritingGower Publishing, Ltd., 1995 - 248 pagina's Using real-life examples Dr Fraser provides simple rules for clear, reader-friendly writing and reveals the secrets of persuasive prose. Advice on layout, illustration, printing and binding is also here. Finally, she explains how to develop your proposal into a powerful presentation designed to win you new business.The strength of a proposal can gain business or lose it. The stakes can often be high and the pressure intense to get it right. For sales and marketing people, managers, consultants, engineers and technical specialists of every kind, Professional Proposal Writing will be an invaluable aid to anyone who's struggled with proposals in the past or is faced with constructing them in the future. |
Inhoudsopgave
Introduction | 1 |
Proposal preparation | 9 |
Structuring your proposal | 33 |
Thinking and writing logically | 63 |
Clientfriendly writing | 83 |
Clear writing | 91 |
Powerful writing | 109 |
Selling the people and the company | 127 |
The wellgroomed proposal | 149 |
Keeping up appearances | 165 |
Checking your proposal | 185 |
The covering letter | 197 |
Presenting your proposal | 213 |
Veelvoorkomende woorden en zinsdelen
35 mm slides Action points active voice advantages asked avoid benefits body text brief Chapter client client's needs colour company brochure company name competition competitors complete Complete Plain Words consultancy costs Credentials section decide decision detail document Dunbridge effective ensure example experience feel fonts formal Gantt charts George Orwell give H.W. Fowler headings highlight ideas important key points logo look marketing meet Mind mapping OHP transparencies organization paragraphs person photocopied posal presentation printed printer problems professional Project plan proposal writing questions readers reasons recommendations reference relevant Remember Rosyth schedule selling sentences specific split infinitive staff standard statement structure style subheadings Summary supplier SWOT analysis technical techniques tell Tomlinson's Total quality management understand usually word processor write your proposal written proposal