Professional Proposal Writing

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Gower Publishing, Ltd., 1995 - 248 pagina's
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Using real-life examples Dr Fraser provides simple rules for clear, reader-friendly writing and reveals the secrets of persuasive prose. Advice on layout, illustration, printing and binding is also here. Finally, she explains how to develop your proposal into a powerful presentation designed to win you new business.The strength of a proposal can gain business or lose it. The stakes can often be high and the pressure intense to get it right. For sales and marketing people, managers, consultants, engineers and technical specialists of every kind, Professional Proposal Writing will be an invaluable aid to anyone who's struggled with proposals in the past or is faced with constructing them in the future.
 

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Inhoudsopgave

Introduction
1
Proposal preparation
9
Structuring your proposal
33
Thinking and writing logically
63
Clientfriendly writing
83
Clear writing
91
Powerful writing
109
Selling the people and the company
127
The wellgroomed proposal
149
Keeping up appearances
165
Checking your proposal
185
The covering letter
197
Presenting your proposal
213
Copyright

Veelvoorkomende woorden en zinsdelen

able advantages already analysis answer appropriate asked avoid beginning benefits brief Chapter clear client colour competition complete consider consultancy contents costs covering letter Credentials decide decision detail discussed document easy effective example expect experience fact feel Figure firm follow formal give headings ideas important interest keep kind less logical look marketing means meet mind offer organization paragraphs person points possible prepare presentation printed problems produce professional proposal questions readers reasons recommendations reference Remember selling sentences short simple space specific staff standard statement structure style Summary sure technical tell things thought transparencies understand usually writing written

Bibliografische gegevens

QR code for Professional Proposal Writing
TitelProfessional Proposal Writing
AuteurJane Fraser
Editiegeïllustreerd
UitgeverGower Publishing, Ltd., 1995
ISBN0566075369, 9780566075360
Lengte248 pagina's
  
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