Gay and Lesbian Tourism

Voorkant
Routledge, 15 nov. 2007 - 208 pagina's
0 Recensies
Reviews worden niet geverifieerd, maar Google checkt wel op nepcontent en verwijdert zulke content als die wordt gevonden.
This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community.
 

Wat mensen zeggen - Een review schrijven

We hebben geen reviews gevonden op de gebruikelijke plaatsen.

Inhoudsopgave

CHAPTER 1 The rise in gay and lesbian tourism nothing short of historic
1
getting it straight
9
it is about good business not a political or social statement
29
dont go it alone
53
CHAPTER 5 Best practices in gay and lesbian tourism marketing
67
CHAPTER 6 How do you know if you are gayfriendly?
107
CHAPTER 7 International group meeting and convention and corporate
127
an international marketing tool
139
CHAPTER 9 The future
153
The commercial closet
165
A list of GLBT organizations meetings conventions sporting religious and human rights groups
175
Index
177
Copyright

Overige edities - Alles bekijken

Veelvoorkomende woorden en zinsdelen

Over de auteur (2007)

Jeff Guaracino

Bibliografische gegevens