The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers DirectlyJohn Wiley & Sons, 5 okt 2015 - 458 pagina's The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns. This fifth edition—the most extensively revised edition yet—includes:
The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business. |
Inhoudsopgave
How the Web Has Changed the Rules | 13 |
The New Rules of Marketing and PR | 27 |
Contents | 34 |
WebBased Communications | 53 |
Tapping Millions of Evangelists | 78 |
Audio and Video Drive Action | 99 |
The Web Helps Audiences Catch | 112 |
The ContentRich Website | 127 |
Social Networking as Marketing | 259 |
Blogging to Reach Your Buyers | 295 |
An Image Is Worth a Thousand Words | 310 |
Video and Podcasting Made Well as Easy as Possible | 324 |
How to Use News Releases to Reach Buyers Directly | 337 |
A Front Door for Much | 351 |
The New Rules for Reaching the Media | 366 |
Newsjacking YourWay into the Media | 379 |
Marketing and PR in RealTime | 137 |
and PR Plan | 161 |
How Marketing | 194 |
Online Thought Leadership to Brand Your | 219 |
How to Write for Your Buyers | 235 |
Reaching Buyers | 245 |
Overige edities - Alles bekijken
The New Rules of Marketing and PR: How to Use Social Media, Online Video ... David Meerman Scott Gedeeltelijke weergave - 2015 |
The New Rules of Marketing and PR: How to Use Social Media, Online Video ... David Meerman Scott Gedeeltelijke weergave - 2015 |
The New Rules of Marketing & PR: How to Use Social Media, Online Video ... David Meerman Scott Geen voorbeeld beschikbaar - 2015 |