The Like Economy: How Businesses Make Money with Facebook

Voorkant
Que Publishing, 2012 - 263 pagina's

Earn Big Business Profits on Facebook

• Practical, specific, proven, and revenue-oriented!

• Packed with real-world lessons you can use right now

Here's your complete, start-to-finish plan for making money on Facebook! Brian Carter offers step-by-step techniques and practical lessons drawn from his 11 years of experience helping companies double and triple their revenue online. This revenue-focused book is packed with up-to-date ideas and proven solutionswith all the details you need to execute crisply, avoid costly mistakes, and reap big profits. You'll learn how to identify your best Facebook profit opportunities…craft Facebook programs that reflect your unique offerings, brands, and customers…use Facebook to supercharge your existing marketing programs…attract super-affordable targeted clicks and fans with Facebook ads…repel negative "brand-bashers."…increase visibility…deepen your customer interactions…translate "community" into cash!

Your customers aren't just "on" Facebook: Nowadays, that's where they're most engaged. That's where you need to reach them. Marketing on Facebook is no longer optional—but the field is cluttered with hype, foolishness, and "fake" solutions that don't deliver results. This book gives you what you really need: a complete, proven, step-by-step plan for maximizing your ROI on Facebook. Building on techniques he's used to help dozens of companies supercharge their online revenues, Brian Carter delivers up-to-the minute, ground-level solutions that work. The devil's in the details, so Carter gives you all the specifics you need to implement these strategies quickly and cost-effectively. Whether you're an entrepreneur, marketer, or social marketing specialist, this book will help you attract more visitors and fans at lower cost…convert more visitors into profitable buyers…repel "brand-bashers" and encourage positive, productive posts…continually measure and optimize your performance…transform your Facebook presence from an experiment into a robust, highly profitable market channel.

• Leverage the five most direct routes to Facebook profits

Construct your most powerful Facebook marketing mix

• Transform FaceLookers into FaceBuyers

Master the 13 best Facebook sales and influence techniques

• Avoid six missteps that destroy Facebook marketing programs

Learn from the pioneers' costly mistakes

• Achieve non-revenue goals while you're earning bigger profits

Gain branding and positioning benefits at the same time as you're building sales

 

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Geselecteerde pagina's

Inhoudsopgave

The Power of Positive Marketing
1
The Case for Facebook Marketing
13
How Facebook Fits In to Your Business and Other Marketing Efforts
33
Five Ways Businesses Achieve Profits with Facebook
45
Six Mistakes That Block Facebook Profitability
61
How to Continuously Get Better Results with the Five Steps of Optimization
75
Going Beyond Benefits to Arouse Your Fans Desire for What You Offer
93
Setting Up Your Facebook Page to Get More Fans and Sales
109
Capturing Qualified Prospects as Fans and Group Members
155
How to Get More Likes and Comments
173
Achieving Other Corporate Goals on Facebook
191
Analyzing Your Facebook Results
203
Turning FaceBrowsers into FaceBuyers13 Sales and Influence Tactics
221
Seven Principles for Success
243
Index
251
Copyright

How to Capitalize on the Most Powerful Marketing Tool
125

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Over de auteur (2012)

Brian Carter

is known as one of the elite Internet marketing experts in the world. His hands-on business experience, cutting-edge insights, and background in improv and stand-up comedy results in a speaker and trainer who leaves every audience not only entertained, but armed with powerful tactics and strategies. Brian has 12 years experience with Google, Twitter, and Facebook marketing, both as a consultant and marketing agency director. He has trained and managed Gen X and Gen Y employees, in addition to the more than 5,000 students of his FanReach Facebook marketing online course. He is a social media keynote speaker who combines entertainment, comedy, and education into hilarious event experiences. Brian develops strategies and builds search visibility and social marketing for companies of all sizes, including well-known entities such as Universal Studios, the U.S. Army, Hardee's, and Carl's Jr. He has been quoted and profiled by Information Week, U.S. News & World Report, The Wall Street Journal, and Entrepreneur Magazine. Brian writes for two of the most popular marketing blogs, Search Engine Journal and AllFacebook, and his combined readership exceeds 100,000 people. He hasmore than 30,000 Twitter followers and an overall reach of more than 50,000 fans through Facebook, LinkedIn, and his other marketing channels. A speaker and trainer for top marketing conferences that include Socialize, SEOmoz, SMX, Pubcon, and the American Marketing Association, Brian is one of the nation's leading experts in Internet marketing.

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