Business Transformation Strategies: The Strategic Leader as Innovation Manager

SAGE Publications, 14 feb. 2011 - 657 pagina's
A resource for industry professionals and consultants, this book on corporate strategy lays down the theories and models for revitalizing companies in the face of global recession. It discusses cutting-edge concepts, constructs, paradigms, theories, models, and cases of corporate strategic leadership for bringing about transformation and innovation in companies. Each chapter in the book is appended with transformation exercises that further explicate the concepts.

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Concepts Constructs and Contexts
2 Toward a Philosophy of Corporate Transformation Strategies
The CEO as a Strategic Leader and Critical Thinker
3 The CEO as a Strategic Leader
4 The CEO as a Systems Thinker
5 The CEO as a Critical Thinker of Simple Strategic Problems
6 The CEO as a Critical Thinker of Wicked Strategic Problems
The CEO as a Strategic Leader of Innovation Management
9 The CEO as a Strategic Leader of Innovative Sustainable Competitive Advantage
10 The CEO as a Strategic Leader of Innovative Management of Corporate Growth
11 The CEO as a Person of Selfmastery through Executive Spiritual Development
12 The CEO as a Strategic Leader with a Shared Personal and Corporate Vision
Company Index
Author Index
Subject Index

7 The CEO as a Strategic Leader of Creativity and Innovation Management
8 The CEO as the Strategic Leader of Corporatewide Innovation Management
About the Author

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Over de auteur (2011)

Oswald A. J. Mascarenhas is the Chairman of the MBA Programs, St Aloysius Institute of Management and Information Technology (AIMIT), St. Aloysius College, Mangalore. He recently finished his term in the prestigious position of Charles H. Kellstadt Chair Professor of Marketing and Ethics in the College of Business and Administration, University of Detroit Mercy, Detroit, Michigan—a position he held for 27 years until June 28, 2010.

Dr. Mascarenhas completed his MBA and PhD from Wharton Business School, University of Pennsylvania, USA. He served XLRI, the Jesuit Premier School of Management in Jamshedpur, India, as Professor of Marketing and Director of Public Systems Research during 1977–1983. He was honored with the Best Teacher Award in 1992, and the prestigious Distinguished Faculty Scholar Award in November 2008; both at the University of Detroit Mercy, Detroit, Michigan.

He has more than four decades of teaching experience. He has been teaching Internet Marketing, E-Business and Entrepreneurship, Global Marketing, New Product Management, and is currently into teaching Business Turnaround Management, Ethical Imperatives of Business Turnarounds, and Business Transformation Management.

His research deals with ethics of domestic and global, offline and online marketing strategic, innovation management, internet marketing and consumer privacy, and currently, business turnaround and transformation management, creativity and innovation management. He has also authored many books like Towards Measuring the Technological Impact of Multinational Companies in India, New Product Development: Marketing Research and Management and Responsibile Marketing: Concepts, Theories, Models, Strategies and Cases.

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