The Practice of Social Research

Balanced coverage of qualitative and quantitative approaches helps you employ both techniques in your research. Abstract theory is illustrated with humour and down-to-earth metaphors. This edition also discusses ethics and postmodernism. A straightforward, comprehensive, and approachable guide to research as practiced by social scientists, the Fourteenth Edition of this "gold-standard" book gives readers the tools they need to apply research concepts practically, as both a researcher and a consumer. The author emphasizes the process by showing readers how to design and construct projects, introducing the various observation modes in use today, and answering critical questions about research methods-such as how to conduct online surveys and analyze both qualitative and quantitative data.