Gay and Lesbian Tourism
Routledge, 15 nov. 2007 - 208 pagina's
This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community.
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CHAPTER 1 The rise in gay and lesbian tourism nothing short of historic
getting it straight
it is about good business not a political or social statement
dont go it alone
CHAPTER 5 Best practices in gay and lesbian tourism marketing
CHAPTER 6 How do you know if you are gayfriendly?
CHAPTER 7 International group meeting and convention and corporate
Overige edities - Alles bekijken
1st World Outgames advertising agency all-gay American Airlines Association bisexual Bloomington brochure Commercial Closet companies created cruise lines Dallas Tavern Guild diversity employees Family Vacations gay and lesbian gay community gay consumer gay events Gay Games VII gay market gay media gay sporting gay tourism campaign gay tourism marketing gay travel gay-friendly destinations gender GLBT community GLBT travelers GPTMC Greater Philadelphia Tourism Guaracino host Human Rights Campaign IGLTA in-person interview International Gay Internet Key West Kimpton Hotels Lauderdale Lesbian and Gay lesbian market Lesbian Tourism Profile lesbian travelers Levitz LGBT LOGO magazines mainstream marketing campaign meeting Miami Mike Wilke Montreal National Gay NLGJA Orbitz percent Philadelphia Gay Philadelphia Tourism Marketing promote rainbow flag same-sex San Francisco sexual stakeholder straight television tion Tourism Marketing Corporation Tourism Profile 2006 transgender Travel Expos Travel Industry travel market trip Visitors Bureau women