The Extra Mile: How to Engage Your People to Win

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Prentice Hall, 2008 - Business & Economics - 289 pages
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The business world is changing and company success is no longer based on who has the best strategy, but rather who best implements their strategy. This book explains how engaging and aligning employees is the new source of competitive advantage, and shows managers and leaders how to successfully implement this.

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About the author (2008)

David MacLeod has a degree in Business Studies and is a Visiting Professor of the Cass Business School (City University). He managed the Dulux brand through a major phase of innovation and as Chief Executive of a number of ICI businesses has extensive experience of improving financial performance.

Chris Brady is the Dean of the business School at Bournemouth University. He has published on topics as varied as US foreign policy, cabinet government, teamwork, the business of football, intelligence failures and the United Nations.

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