Marketing 3.0: From Products to Customers to the Human SpiritJohn Wiley & Sons, 30 mrt 2010 - 208 pagina's Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing. |
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... economics . Kotler has an incredible international presence — his books have been translated into approximately twenty - five languages , and he regularly speaks on the international circuit . HERMAWAN KARTAJAYA is the founder and CEO ...
... economics . Kotler has an incredible international presence his books have been translated into approximately twenty - five languages , and he regularly speaks on the international circuit . HERMAWAN KARTAJAYA is the founder and CEO of ...
... economy. The first wave is the Agri- culture Age, in which the most important capital is the land for agriculture. My ... economic growth, especially in a developing country. This book is also very supportive for my mission to shift poor ...
... economic growth. In addition, climate change and rising pollution are challenging countries to limit the release of carbon dioxide into the atmosphere, but at the cost of imposing a higher burden on business. Further- more, the rich ...
... business schools in the West—to enhance the rel- evance of Marketing 3.0 with the emergence of the new world economic order and the rise of the digital world. ABOUT THE AUTHORS Philip Kotler, the S.C. Johnson & Son Preface xiii.
Inhoudsopgave
Chapter | 25 |
Application | 33 |
Chapter Three | 51 |
Chapter Four | 69 |
Chapter Five | 87 |
Chapter | 101 |
Chapter Seven | 121 |
Chapter Eight | 137 |
Chapter Nine | 153 |
Chapter | 169 |
Overige edities - Alles bekijken
Marketing 3.0: From Products to Customers to the Human Spirit Philip Kotler,Hermawan Kartajaya,Iwan Setiawan Gedeeltelijke weergave - 2010 |