Marketing 3.0: From Products to Customers to the Human Spirit
Understand the next level of marketing
The new model for marketing-"Marketing 3.0"-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
In "Marketing 3.0," world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"
In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. "Marketing 3.0" is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
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Review: Marketing 3.0: From Products to Customers to the Human SpiritGebruikersrecensie - Nisal Lakmal - Goodreads
One of the greatest book of Kotler, His prediction capability on marketing filed in amazing, Also anyone who reading this should give more attention to Green marketing model. Quite good examples and explanations regarding Green marketing! Volledige recensie lezen
Review: Marketing 3.0: From Products to Customers to the Human SpiritGebruikersrecensie - Zora - Goodreads
Need a little knowledge to understand this one, marketing professionals don't wanna miss this. Volledige recensie lezen
Delivering SocioCultural Transformation
Creating Emerging Market Entrepreneurs
Striving for Environmental Sustainability
Putting It All Together