How Come You Don't Have an E-strategy?: The Essential Guide to Online Business

Voorkant
Kogan Page Publishers, 2002 - 152 pagina's
While taking account of the more cautious e-business climate, Matt Haig challenges his readers with his contention that a well thought-out e-strategy is no longer a luxury but a necessity. In this guide he puts the emphasis on cost-effectiveness and aims to give realistic advice that is relevant to both small and large businesses. The work takes the reader through the key stages in developing a plan for using the Internet for competitive advantage and growth based on the company's goals, objectives, competitive environment and culture. Taking a global perspective, this guide not only shows businesses how to attract global online audiences but also includes lots of real-life global case studies and opinion.
 

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Inhoudsopgave

Starting out
11
Your ebrand
25
The market
35
Money matters
51
Customers
61
Promotion
77
Measuring results
95
Security
113
The future
129
Next steps
141
Copyright

Veelvoorkomende woorden en zinsdelen

Over de auteur (2002)

Matt Haig was born on July 3, 1975 in Sheffield. He attended the University of Hull where he studied English and History. He has since become a British novelist and journalist. He has authored both fiction and non-fiction for children and adults. His non-fiction title "Reasns to Stay Alive" became a Sunday Times bestseller. His bestselling children's novel, A Boy Called Christrmas is now being adapted for film. His other works include: The Last Family in England, The Dead Fathers Club, Shadow Forest, The Possession of Mr. Cave, How to Stop Time and Runaway Troll.

Bibliografische gegevens