The Ten Commandments of Typography: Type HeresyMerrell, 2006 - 78 pagina's A humorous and incisive analysis of the basic tenets of typography and how to turn them on their heads, this book will appeal to the conformist and the non-conformist in everyone -- not just the newcomer to design. One side of this sharp-witted, cleverly designed guide presents the ten main rules, or 'commandments', of type design, addressing such aspects of typographic doctrine as legibility, alignment and capitalization; the other shows how type can successfully subvert these rules, presenting 'sacreligious' visual alternatives. In support of the commandments Felton includes a list of twelve 'disciples', those internationally renowned graphic designers whom he identifies as ruleabiding, including such figures as Eric Gill, Jan Tschichold and Erik Spiekermann. Confronting these are his 'fallen angels', including such experimental typographers as David Carson, Jeffery Keedy, Phil Baines and Jonathan Barnbrook. |
Inhoudsopgave
Introduction 11 | |
First Commandment 18 | |
Fourth Commandment 24 | |
Copyright | |
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align America apply beginning God created believe body copy boring break break the rules capitals characters Commandments of Typography complex cover created type darkness delight designer and writer disciples document element Emigre expressive face of legibility Fallen Angels followed fonts Foreword founded give God created type God's headlines Hear the word hell Help important INTEREST Janus Moire Jonathan Barnbrook Keedy kerning laws LEADING learn the rules letters LINES look Lure magazine MICHIGAN mistakes order and legibility Paul Felton poster PROBLEM reader remember rules to govern Satan seduced short simple space stand STEMPEL GARAMOND ROMAN stop structure Surfer TAKE teach Ten Commandments ten rules things Thou shalt lay three typefaces thy Lord TRACKING truly trying tutors type designer Type Heresy United Kingdom UNIVERSITY UPPERCASE visual void wicked word of thy writer Work includes Zuzana Licko