The Ten Commandments of Typography: Type HeresyMerrell, 2006 - 78 pagina's A humorous and incisive analysis of the basic tenets of typography and how to turn them on their heads, this book will appeal to the conformist and the non-conformist in everyone -- not just the newcomer to design. One side of this sharp-witted, cleverly designed guide presents the ten main rules, or 'commandments', of type design, addressing such aspects of typographic doctrine as legibility, alignment and capitalization; the other shows how type can successfully subvert these rules, presenting 'sacreligious' visual alternatives. In support of the commandments Felton includes a list of twelve 'disciples', those internationally renowned graphic designers whom he identifies as ruleabiding, including such figures as Eric Gill, Jan Tschichold and Erik Spiekermann. Confronting these are his 'fallen angels', including such experimental typographers as David Carson, Jeffery Keedy, Phil Baines and Jonathan Barnbrook. |
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Inhoudsopgave
Introduction 11 | |
First Commandment 18 | |
Fourth Commandment 24 | |
Copyright | |
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8PT Hear 8pt to 10pt BAUER BODONI BOLD becomes visually equalized beginning God created break the rules Commandments of Typography created type darkness design of Surfer designer and writer elements within text EMAIL TO PAUL Emigre magazine equalized between characters face of legibility Fallen Angels Fella Font Foundry Foreword forgo the liberal Germany Graphic designer God created type Hear the word hell Hoefler Jeffery Keedy Jonathan Barnbrook kerning with total lay stress discreetly learn the rules LEARNING ABOUT TYPOGRAPHY Let thine eyes Licko of Emigre Lord designed letterforms LOWERCASE Matthew Carter Metroline Michael Worthington Nike adverts order and legibility Paul Felton reader down unfamiliar Rick Poyner Rudy VanderLans rule-breaking rules to govern shalt lay headlines STEMPEL GARAMOND ROMAN structure Ten Commandments text in unusual Thou shalt lay three typefaces thy Lord Treat kerning Type Heresy United Kingdom UPPERCASE void word of thy writer Work includes Zuzana Licko