Marxism And Media Studies: Key Concepts and Contemporary TrendsPluto Press, 20 jul 2003 - 289 pagina's Although media studies is a popular academic discipline, there are remarkably few books that analyse it from a specifically Marxist perspective. Mike Wayne's book is ideal for all students of media studies who are interested in bringing a radical political methodology to bear on their work. He presents an accessible guide to key Marxist concepts and shows how to apply them to contemporary cultural analysis.Drawing on Marx, Lukacs, Gramsci, Habermas, Jameson and other writers, this book provides a comprehensive exposition of the key concepts required for a Marxist analysis of the media and current cultural trends. Retooling and redeeming such concepts as class, mode of production, culture industries, the state, base-superstructure, ideology, hegemony, knowledge and social interests, and commodity fetishism, this book ranges across film, television, the internet and print media. The analysis is carefully grounded in case studies ranging from digital file swapping to Disney, from reality TV show Big Brother to the spirits and spectres in such films as The Others, The Devil's Backbone and Dark City, which illuminate the fetishisms of culture and society under capital.Exploring the relevance of each concept to understanding the media, Wayne explains why Marxism is an important critical methodology for the media student to engage with. He foregrounds the theoretical and political shifts that have led to its marginalisation in recent years, and highlights how and why these trends are changing as once more, people return to Marx and Marxism to understand the world around them. |
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Pagina 108
... audience demand ... This feature of non- commercialism involved a widespread refusal to satisfy popular demand for television entertainment , as measured by normal audience market criteria . ( 1998b : 110 ) Here we see the binary ...
... audience demand ... This feature of non- commercialism involved a widespread refusal to satisfy popular demand for television entertainment , as measured by normal audience market criteria . ( 1998b : 110 ) Here we see the binary ...
Pagina 109
... audience rating for a documentary might well be enough to qualify as ' popular ' , that is it is considered sustainable as a share of the audience . However , a policy alteration in the competitive ecology , by , for example ...
... audience rating for a documentary might well be enough to qualify as ' popular ' , that is it is considered sustainable as a share of the audience . However , a policy alteration in the competitive ecology , by , for example ...
Pagina 147
... audience are carefully fostered . As Chris Short admits : ' We're trying to be increasingly clever about how we move our audience around from one platform to another . ' The accumu- lation logic of all this interactivity is closely ...
... audience are carefully fostered . As Chris Short admits : ' We're trying to be increasingly clever about how we move our audience around from one platform to another . ' The accumu- lation logic of all this interactivity is closely ...
Inhoudsopgave
Technology and New Media | 38 |
Hollywoods MediaIndustrial Complex | 61 |
Regulating the Impossible | 87 |
Copyright | |
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Marxism and Media Studies: Key Concepts and Contemporary Trends Mike Wayne Geen voorbeeld beschikbaar - 2017 |
Veelvoorkomende woorden en zinsdelen
abstract advertising analysis appearance-forms argued audience autonomy base-superstructure become Big Brother bourgeois broadcasting capital capital's capitalist mode Chapter cinema commodity fetishism communication companies competition concept concrete conflict consciousness consumer context contradiction corporate crisis critical critique dialectical discourse Disney dominant example film forces of production Fordism global Gramsci Habermas historical Hollywood human labour ideology immanence industry Internet intersubjectivity ITV Digital Jameson knowledge labour power language logic London Lukács Marx Marx's Marxian Marxism material means media policy middle class mode of development mode of production monopoly Napster object organised paradigm particular philosophy post-Fordism postmodern practices Press production process productive forces profit programme public sphere question reality reification relations of production representation repression Saussurean sense signifying signs social relations society strategies structure superstructure surplus value television theory tion use-value workers Žižek