World as Laboratory: Experiments with Mice, Mazes, and Men

Voorkant
Macmillan, 2005 - 291 pagina's
Deeply researched, World as Laboratory tells a secret history that's not really a secret. The fruits of human engineering are all around us: advertising, polls, focus groups, the ubiquitous habit of spin practiced by marketers and politicians. What Rebecca Lemov cleverly traces for the first time is how the absurd, the practical, and the dangerous experiments of the human engineers of the first half of the twentieth century left their laboratories to become our day-to-day reality.
 

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World as laboratory: experiments with mice, mazes, and men

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This intriguing history of social engineering reveals both the boldness of its failures and its living legacy in contemporary applications like focus groups and advertising techniques, behavior ... Volledige review lezen

Geselecteerde pagina's

Inhoudsopgave

Introduction
3
PART ONE MAZES INTO THE LABORATORY
9
PART TWO ROOMS FREUD AND BEHAVIORISM COME TOGETHER
69
PART THREE FILES OUT OF THE LABORATORY
145
Conclusion
243
Notes
251
Acknowledgments
277
Index
279
Copyright

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Over de auteur (2005)

Rebecca Lemov teaches history and anthropology at the University of Washington. This is her first book.

Bibliografische gegevens