Consuming Ancient Egypt

Voorkant
Sally MacDonald, Michael Rice
Routledge, 16 jun 2016 - 264 pagina's
Consuming Ancient Egypt examines the influence of Ancient Egypt on the everyday lives of contemporary people, of all ages, throughout the world. It looks at the Egypt tourist sees, Egypt in film and Egypt as the inspiration for opera. It asks why so many books are published each year on Egyptological subjects at all levels, from the austerely academic to the riotous celebrations of Egypt as a land of mystery, enchantment and fantasy. It then considers the ways in which Ancient Egypt interacts with the living world, in architecture, museum going, the acquisition of souvenirs and reproductions, design, and the perpetual appeal of the mummy. The significance of Egypt as an adjunct to (and frequently the subject of) marketing in the consumer society is examined. It reveals much about Egypt's immemorial appeal and the psychology of those who succumb to its magic.
 

Inhoudsopgave

Series Editors Foreword
Mummymania for the Masses is Egyptology Cursed by the Mummys Curse?
How to Stage AIDA
La Corte De Faraón
Ancient Egypt in Museums
Acquisitions at the British Museum 1998
Egypts Past Regenerated by Its Own People
What Do Tourists Learn of Egypt?
Publishing Egypt in Word and Image
Ancient Egypt in French Commercial Advertising
Ancient Egypt on the Small Screen from Fact to Faction in the
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