Survey Research MethodsSAGE Publications, 18 sep 2013 - 184 pagina's The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to—and often instead of—household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data. |
Inhoudsopgave
1 | |
8 | |
03Fowler 5e | 14 |
04Fowler 5e | 42 |
05Fowler 5e | 61 |
06Fowler 5e | 75 |
07Fowler 5e | 99 |
08Fowler 5e | 110 |
10Fowler 5e | 134 |
11Fowler 5e | 140 |
12Fowler 5e | 146 |
13Fowler 5e | 150 |
155 | |
164 | |
168 | |
09Fowler 5e | 127 |
Overige edities - Alles bekijken
Veelvoorkomende woorden en zinsdelen
accuracy addresses adults analysis approach appropriate asked biased block calculated Cannell cell phone chapter characteristics clusters coders coding collect data complete computer-assisted consistent cost data collection data entry describe Dillman discussed effects enlisting cooperation evaluate example Fowler & Mangione Groves household housing units identify important individual inter Internet interviewer’s Irish Americans issues landline mail surveys measure methodology mode of data needed nonprobability sample nonresponse options percentage personal interview Pew Research Center potential precision pretest probability of selection probability sample problem procedures produce question design questionnaire reliability respondents response rates sample design sample estimates sample frame sampling errors self‑administered simple random sample standard errors statistics strategies subgroups survey data survey design survey estimates survey instrument survey questions survey research survey sample systematic sampling telephone interviews telephone numbers telephone surveys tions usually validity variables viewers weight wording