Type and Image: The Language of Graphic DesignJohn Wiley & Sons, 15 mrt 1992 - 208 pagina's Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design— sings, symbols, words, pictures, and supporting forms—are analyzed and explained. Graphic design’s ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America’s outstanding graphic designers, and keen insights in Type and Image. |
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Action for Nuclear Addams advertising alignment alphasignal Architecture Art director ASK THE WORLD becomes book jacket Boston Globe Magazine captions CHILDREN ASK client color combined communication connotative contrast Copywriter cour d'assises Courtesy cover create cubism David Colley denotative design process edges El Lissitzky Ellen Lupton expression figure forms Frank Armstrong Franz Blei geometric graphic design graphic resonance graphic space grid structure headline Herb Lubalin Hidy Hinrichs horizontal illustration Jeff Barnes Kieffer-Nolde KODAK SAFETY FILM layout le Charivari LEFT TO RIGHT letter letterforms Lissitzky logo Louise Fili meaning Meggs Michael Bierut movement Nuclear Disarmament organization painting Philip photograph poster printed problem relationship RIGHT READING LEFT Rob Carter SAFETY FILM 5063 showrooms signify signs sketches solution spatial Stermer style support elements symbol symmetry trademark type and image typeface typographic vertical vertical thinking viewer visual Walter Post words York
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Logo Design Workbook: A Hands-on Guide to Creating Logos Sean Adams,Noreen Morioka,Terry Stone Geen voorbeeld beschikbaar - 2004 |