The Making of McPaper: The Inside Story of USA TodayReaders of USA Today will find this a fascinating, behind-the-scenes story of the battle to build a newspaper that has found a unique place in modern journalism. 16 pages of full-color illustrations. Photographs. |
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The making of McPaper: the inside story of USA today
Gebruikersrecensie - Not Available - Book Verdict"McPaper''but Gannett chairman Al Neuharth is no clownish Ronald McDonald. He is decribed as an egomaniacal, manipulative, brilliant, driven press lord obsessed with the success of his national ... Volledige review lezen
Inhoudsopgave
Launch | 1 |
Rich and famous 2 5 | 25 |
Spaceage newspaper 4 5 | 45 |
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Overige edities - Alles bekijken
The Making of McPaper: The Inside Story of how USA Today Made it Peter Prichard Geen voorbeeld beschikbaar - 2007 |
Veelvoorkomende woorden en zinsdelen
added advertising asked became began better Black called changed chief circulation City color copies corporate cost cover Curley daily Dakota decided director early edition editor executives Florida four Gannett Gialanella give going hard head headline Hickey hundred idea John Journal knew later launch look magazine Martin McCorkindale meeting million months moved named national newspaper needed Neuharth never newspaper night numbers operations percent Post president production promotion prototypes publication publisher Quinn racks readers reporter Rochester says sell showed SoDak Sports South started story talk thing thought thousand tion told took trying turned USA TODAY USA TODAY's Vega Wall Street wanted Washington week wrote York
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Illuminating Social Life: Classical and Contemporary Theory Revisited Peter Kivisto Geen voorbeeld beschikbaar - 2005 |
Bibliografische gegevens
| Titel | The Making of McPaper: The Inside Story of USA Today USA today |
| Auteur | Peter Prichard |
| Redacteur | Charles Kuralt |
| Bijdrager | Charles Kuralt |
| Editie | geïllustreerd |
| Uitgever | Andrews, McMeel & Parker, 1987 |
| Oorspronkelijk uit | de University of Michigan |
| Gedigitaliseerd | 22 mei 2008 |
| ISBN | 0836279395, 9780836279399 |
| Lengte | 370 pagina's |
| Citatie exporteren | BiBTeX EndNote RefMan |