Media Promotion & Marketing for Broadcasting, Cable & the InternetSusan Tyler Eastman, Douglas A. Ferguson, Robert Klein CRC Press, 12 nov 2012 - 352 pagina's This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion. |
Inhoudsopgave
Scope and Goals | 1 |
CHAPTER 2 Marketing Radio | 31 |
News Syndication and Sales | 59 |
CHAPTER 4 Management Research and Budgeting in Promotion | 99 |
CHAPTER 5 Designing OnAir Print and Online Promotion | 127 |
CHAPTER 6 Network Television Promotion | 163 |
CHAPTER 7 Cable Marketing and Promotion | 191 |
CHAPTER 8 New Media Promotion | 223 |
CHAPTER 9 Promotion in Public Television and Radio | 247 |
CHAPTER 10 Global Promotion and Marketing of Television | 279 |
About the Contributing Authors | 303 |
Glossary | 307 |
| 321 | |
| 325 | |
Overige edities - Alles bekijken
Media Promotion and Marketing for Broadcasting, Cable, and the Internet Susan Tyler Eastman,Douglas A. Ferguson,Robert A. Klein Gedeeltelijke weergave - 2006 |
Media Promotion & Marketing for Broadcasting, Cable & the Internet Susan Tyler Eastman,Douglas A. Ferguson,Robert Klein Gedeeltelijke weergave - 2012 |
Media Promotion and Marketing for Broadcasting, Cable, and the Internet Susan Tyler Eastman,Douglas A. Ferguson,Robert A. Klein Geen voorbeeld beschikbaar - 2006 |
Veelvoorkomende woorden en zinsdelen
Adam Curry advertising affiliates appear Arbitron audience basic billboard brand broadcast and cable broadcast networks budget bugs cable channels cable networks cable systems campaign Chapter co-op Comcast Comedy Central commercial companies competing competition create cross-promotion demographic e-mail effective example format global goal graphics groups Hallmark Channel identify Internet listeners logo major newscast newspapers Nickelodeon Latin America offer on-air promotion operators percent permission podcast potential prime-time program guides program promotion promotion and marketing promotion directors promotion manager promotional messages public broadcasting public radio public television radio stations ratings revenue sales promotion schedule screen sell shows specific station’s strategy subscribers syndicated target Telemundo television stations theme tion trade tune-in TV Guide users usually vectors Viacom viewers websites wordmark WTIU