Web Analytics: An Hour a Day
Wiley, 5 jun. 2007 - 480 pagina's
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
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Web Analytics 101Gebruikersrecensie - nhotdeals - Overstock.com
Here is a great book if you want to know what all the bells and whistles of what makes a website work from a technical and marketing perspective. The higher the conversion rate the more money you ... Volledige review lezen