Marxism And Media Studies: Key Concepts and Contemporary Trends
Pluto Press, 20 jul. 2003 - 289 pagina's
Although media studies is a popular academic discipline, there are remarkably few books that analyse it from a specifically Marxist perspective. Mike Wayne's book is ideal for all students of media studies who are interested in bringing a radical political methodology to bear on their work. He presents an accessible guide to key Marxist concepts and shows how to apply them to contemporary cultural analysis.Drawing on Marx, Lukacs, Gramsci, Habermas, Jameson and other writers, this book provides a comprehensive exposition of the key concepts required for a Marxist analysis of the media and current cultural trends. Retooling and redeeming such concepts as class, mode of production, culture industries, the state, base-superstructure, ideology, hegemony, knowledge and social interests, and commodity fetishism, this book ranges across film, television, the internet and print media. The analysis is carefully grounded in case studies ranging from digital file swapping to Disney, from reality TV show Big Brother to the spirits and spectres in such films as The Others, The Devil's Backbone and Dark City, which illuminate the fetishisms of culture and society under capital.Exploring the relevance of each concept to understanding the media, Wayne explains why Marxism is an important critical methodology for the media student to engage with. He foregrounds the theoretical and political shifts that have led to its marginalisation in recent years, and highlights how and why these trends are changing as once more, people return to Marx and Marxism to understand the world around them.
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abstract activities advertising analysis appearance argued base become Big Brother bourgeois broadcasting calls capital capitalist Chapter claims commodity communication companies competition concept concerning concrete consciousness consumer context contradiction corporate critical critique cultural determinism dialectical discourse dominant economic effects example exchange existence fact fetishism film forces Habermas historical human ideas identity ideology important individual industry institutions integrated interests involved knowledge labour language liberal logic Marx Marxism material means mode of production nature notes object operating particular petit bourgeoisie philosophy political popular position possible potential practices problem profit question rational reality reason refers representation repression requires seen sense signifying signs social relations society sphere structure struggle television theory things thinking tion turn workers