Web Analytics: An Hour a DayJohn Wiley & Sons, 30 jul 2007 - 480 pagina's Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. |
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An Hour a Day Foreword | |
An Hour a Day Introduction | |
An Hour a Day Chapter 1 Web AnalyticsPresent and Future | |
An Hour a Day Chapter 2 Data CollectionImportance and Options | |
An Hour a Day Chapter 3 Overview of Qualitative Analysis | |
An Hour a Day Chapter 4 Critical Components of a Successful Web Analytics Strategy? | |
An Hour a Day Chapter 5 Web Analytics Fundamentals | |
An Hour a Day Chapter 6 Month 1 Diving Deep into Core Web Analytics Concepts | |
An Hour a Day Chapter 9 Month 4 Measuring Email and Multichannel Marketing | |
An Hour a Day Chapter 10 Month 5 Website Experimentation and TestingShifting the Power to Customers and Achieving Significant Outcomes | |
An Hour a Day Chapter 11 Month 6 Three Secrets Behind Making Web Analytics Actionable | |
An Hour a Day Chapter 12 Month 7 Competitive Intelligence and Web 20 Analytics | |
An Hour a Day Chapter 13 Month 8 and Beyond Shattering the Myths of Web Analytics | |
An Hour a Day Chapter 14 Advanced Analytics ConceptsTurbocharge Your Web Analytics | |
An Hour a Day Chapter 15 Creating a DataDriven CulturePractical Steps and Best Practices | |
An Hour a Day Chapter 7 Month 2 JumpStart | |
An Hour a Day Chapter 8 Month 3 Search AnalyticsInternal Search SEO and PPC | |
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