Moral Markets: How Knowledge and Affluence Change Consumers and Products

Routledge, 3 dec. 2015 - 288 pagina's
Nothing affects modern society more than the decisions made in the marketplace, especially (but not only) the judgments of consumers. Stehr's designation of a new stage in modern societies with the term "moral markets" signals a further development in the social evolution of markets. Market theories still widely in use today emerged in a society that no longer exists. Consumers were hardly in evidence at all in early theories of the market. Today, growing affluence, greater knowledge, and high-speed communication among consumers builds into the marketplace notions of fairness, solidarity, environment, health, and political considerations imbued with a long-term perspective that can disrupt short-term pursuits of the best buy. Importantly, such social goals, individual apprehensions, and modes of consumer conduct become inscribed today in products and services offered in the marketplace, as well as in the rules and regulations that govern market relations. Stehr uses examples to illustrate these trends and build new theory fitting today's changing consumerism.

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The Moralization of Economic Affairs
The Genealogy of Markets Why Do Markets Exist?
The Competition among Market Conceptions
Markets as Sociocultural Practices
The Foundations of the Moralization of the Markets
The Dawn of Affluent Societies
Knowledgeability and Economic Conduct
Biotechnology Environment and the Market
The Extension of the Moral Bases of Economic Conduct
Conclusions and Prospects
Name Index
Subject Index

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Over de auteur (2015)

Nico Stehr is Karl Mannheim Professor of Cultural Studies and Director of the European Center for Sustainability Research at Zeppelin University, Friedrichshafen, Germany. His recent publications include Who Owns Knowledge: Knowledge and the Law (with Bernd Weiler, 2008), Knowledge and Democracy (2008), Society: Critical Concepts in Sociology (with Reiner Grundmann, 2008), Climate and Society (with Hans von Storch, 2010), Experts: The Knowledge and Power of Expertise (with Reiner Grundmann, 2011) and The Power of Scientific Knowledge: From Research to Public Policy (with Reiner Grundmann, 2012).

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