Obey the Giant: Life in the Image WorldAugust, 2001 - 224 pagina's Design critic Rick Poynor explores the thinking behind contemporary visual culture - intriguing and fascinating appraisal. In the twenty-first century, commerce and culture are ever more closely entwined. This new collection of essays by design critic Rick Poynor takes a searching look at visual culture to discover the reality beneath the ultra-seductive surfaces. Poynor explores the thinking behind the emerging resistance to commercial rhetoric among designers, and offers critical insights into the changing dialogue between advertising and design. Other essays address the topics of visual journalism; brands as religion; the new solipsism; graphic memes; the pleasures of imperfect design; and the poverty of "cool". Around the world, many are now waking up to the dominance of huge corporations - invariably expressed by visual means. This pointed and provocative counterblast arrives at a moment when critical responses are vital if this mono-culture is to be challenged. It offers inspirational evidence of alternative ways of engaging with design, and it will appeal to any reader with a questioning interest in design, advertising, cultural studies, media studies, and the visual arts. |
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Pagina 83
... Benetton , or any similar ad , is that advertising is just about the least appropriate medium to carry out a public discussion of its own validity . ' What exactly is the Italian jeansmaker Diesel up to in this campaign ? ' raged one ...
... Benetton , or any similar ad , is that advertising is just about the least appropriate medium to carry out a public discussion of its own validity . ' What exactly is the Italian jeansmaker Diesel up to in this campaign ? ' raged one ...
Pagina 220
... Benetton 37 , 82-3 , 129 , 132 , 149 Colors magazine 37 , 153-7,154 ' We , on death row ' campaign 61-2 , 63 Benetton , Luciano 153 Benford , Bill 75 Benn , Tony 137 Bestley , Russell 130 Bettelheim , Bruno The Uses of Enchantment 104 ...
... Benetton 37 , 82-3 , 129 , 132 , 149 Colors magazine 37 , 153-7,154 ' We , on death row ' campaign 61-2 , 63 Benetton , Luciano 153 Benford , Bill 75 Benn , Tony 137 Bestley , Russell 130 Bettelheim , Bruno The Uses of Enchantment 104 ...
Pagina 223
... Benetton's ' We , on death row ' campaign 61-2 , 63 Colors magazine 154 , 155 tourism 18-19 Trend Union 37-8 Turlington , Christy 65 Twitchell , James B. 123-4 Adcult USA 121 2 × 4 194-6 , 195 Typografia magazine 142 Typographica ...
... Benetton's ' We , on death row ' campaign 61-2 , 63 Colors magazine 154 , 155 tourism 18-19 Trend Union 37-8 Turlington , Christy 65 Twitchell , James B. 123-4 Adcult USA 121 2 × 4 194-6 , 195 Typografia magazine 142 Typographica ...
Inhoudsopgave
Introduction | 6 |
ADVERTISEMENTS FOR UTOPIA | 14 |
The boredom of plenty | 16 |
Copyright | |
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