Sign Wars: The Cluttered Landscape of AdvertisingGuilford Press, 21 mei 1996 - 322 pagina's Television has become so saturated with commercials that it is difficult at times to tell the different images apart, much less remember or care about them. But, on closer look, television commercials can tell us a great deal about the interplay of market forces, contemporary culture, and corporate politics. This book views contemporary ad culture as an ever-accelerating war of meaning. The authors show how corporate symbols or signs vie for attention-span and market share by appropriating and quickly abandoning diverse elements of culture to differentiate products that may be in themselves virtually indistinguishable. The resulting "sign wars" are both a cause and a consequence of a media culture that is cynical and jaded, but striving for authenticity. Including more than 100 illustrations and numerous examples from recent campaigns, this book provides a critical review of the culture of advertising. It exposes the contradictions that stem from turning culture into a commodity, and illuminates the impact of television commercials on the way we see and understand the world around us. |
Vanuit het boek
Resultaten 1-5 van 9
Pagina 71
De content van deze pagina is beperkt.
De content van deze pagina is beperkt.
Pagina 116
De content van deze pagina is beperkt.
De content van deze pagina is beperkt.
Pagina 127
De content van deze pagina is beperkt.
De content van deze pagina is beperkt.
Pagina 195
De content van deze pagina is beperkt.
De content van deze pagina is beperkt.
Pagina 196
De content van deze pagina is beperkt.
De content van deze pagina is beperkt.
Inhoudsopgave
Advertising in the Age of Accelerated Meaning | 1 |
The Logic of Appropriation | 8 |
Floating Signifiers and the Image Bank | 14 |
Sign Wars | 20 |
Advertising in the Age of Hypersignification | 55 |
Yo Hailing the Alienated Spectator | 83 |
Authenticity in the Age of the Poseur | 141 |
The Corporate Politics of Sign Values | 216 |
Notes | 275 |
295 | |
141 | 308 |
311 | |
Overige edities - Alles bekijken
Sign Wars: The Cluttered Landscape of Advertising Robert Goldman,Stephen Papson Gedeeltelijke weergave - 1996 |
Sign Wars: The Cluttered Landscape of Advertising Robert L. Goldman,Stephen Papson Geen voorbeeld beschikbaar - 1996 |
Sign Wars: The Cluttered Landscape of Advertising Robert L. Goldman,Stephen Papson Geen voorbeeld beschikbaar - 1996 |
Veelvoorkomende woorden en zinsdelen
ad's adver Advertising Age aesthetic alienation American appropriation AT&T audience authenticity become Benetton blah Bob Garfield bourgeois brand bunny camera campaign capital capitalist celebrity codes Coke commercial commodification commodity culture commodity form commodity signs constructed consumer consumption Coors corporate ads Corporate Advertising crisis cynical decontextualized Dick Hebdige differentiation discourse economic encoding environment environmental everyday fetishism film frame Garfield Goldman Guy Debord hail hyperreal identity ideological imagery images industry Jean Baudrillard jeans legitimation Levi's logic logo Marshall Berman meaning memory metacommunication modity narrative narrator nature Nike Nike's parody Pepsi photographic political position postmodern Press Reebok reflexivity relations relationship Roland Roland Barthes Saturn scenes screen semiotic shoes sign value sign wars social space spectacle Spike Lee strategy Stuart Ewen style symbolic T. J. Jackson tag line television tion Toyota ture turned vertising viewers visual voice voiceover York
Verwijzingen naar dit boek
Social Communication in Advertising: Consumption in the Mediated Marketplace William Leiss,Jackie Botterill Geen voorbeeld beschikbaar - 2005 |
Born to Buy: The Commercialized Child and the New Consumer Culture Juliet Schor Gedeeltelijke weergave - 2004 |