Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965Yale University Press, 1 jan 2006 - 271 pagina's Swiss graphic design and "the Swiss Style” are crucial elements in the history of modernism. During the 1920s and ’30s, skills traditionally associated with Swiss industry, particularly pharmaceuticals and mechanical engineering, were matched by those of the country’s graphic designers, who produced their advertising and technical literature. These pioneering graphic artists saw design as part of industrial production and searched for anonymous, objective visual communication. They chose photographic images rather than illustration, and typefaces that were industrial-looking rather than those designed for books. Written by noted design authority Richard Hollis, this lavishly illustrated volume looks at the uniquely clear graphic language developed by such Swiss designers as Theo Ballmer, Max Bill, Adrian Frutiger, Karl Gerstner, Armin Hoffman, Ernst Keller, Herbert Matter, Josef M ller-Brockmann, and Jan Tschichold. The style of these artists received worldwide admiration for its formal discipline: images and text were organized by geometrical grids. Adopted internationally, the grid and sans serif typefaces such as Helvetica became the classic emblems of Swiss graphic design. Showcasing design work across a range of media, including posters, magazines, exhibition displays, brochures, advertisements, books, and film, this essential book shows how many of the Swiss designers’ modernist elements remain an indispensable part of today’s graphic language. |
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Inhoudsopgave
Introduction | 9 |
and Switzerland Artists as Designers Art and the New Typography Principles | 116 |
The Swiss National Exhibition 1939Wartime The Italian ConnectionThe Magazines | 143 |
Towards a Swiss Style 19501957157 | 157 |
Individualist Designers and Anonymous ModernistsConcrete Art | 197 |
Armin Hofmann and Emil Ruder | 247 |
Acknowledgements | 262 |
Overige edities - Alles bekijken
Swiss Graphic Design: The Origins and Growth of an International Style, 1920 ... Richard Hollis Gedeeltelijke weergave - 2006 |
Swiss Graphic Design: The Origins and Growth of an International Style, 1920 ... Richard Hollis Geen voorbeeld beschikbaar - 2006 |
Veelvoorkomende woorden en zinsdelen
Abstract aesthetic Akzidenz Grotesk Allgemeine Gewerbeschule Allianz architect Architecture Armin Hofmann Ausstellung avant-garde Basel Bauhaus Bill's brochure Burchartz Carlo Vivarelli catalogue colour commercial Concrete art Concrete artists Constructivism Constructivist cover Dalang designed by Max Doesburg Elementare Typographie elements Emil Ruder Ernst Keller example Film freelance Gauchat Geigy geometrical German Gestaltung Gewerbemuseum Basel grid grotesque Herbert Bayer Herbert Matter Hermann Eidenbenz ideas illustrations industry issue Jan Tschichold Josef Müller-Brockmann Karl Gerstner Kunst layout lettering Lissitzky Lohse's lowercase magazine Malerei Max Bill Modernism Modernist Moholy-Nagy Monotype grotesque Montag Müller Neuburg Neue Grafik neue Typographie painter painting photograph Plakat Printed letterpress produced programme Richard Paul Lohse sachlich sanserif Schweiz Siegfried Odermatt Sigfried Giedion sonntag space square Stankowski student studio Suisse Swiss designers Swiss graphic design Swiss style Switzerland Theo Ballmer therma trademark typeface typeset Typographische Monatsblätter typography unserer Velde visual Walter Cyliax Werk Wohnbedarf Zurich Kunstgewerbeschule