Strategic Marketing for Nonprofit Organizations

Voorkant
Prentice Hall, 2003 - 536 pagina's

For upper level, MBA, and executive courses in Marketing for Nonprofit Organizations, Public Administration in Nonprofit Organizations, and Public Health for Nonprofit Organizations.

Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.

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Inhoudsopgave

SECTIONI Developing a Customer Orientation
1
The Growth and Development of Nonprofit Marketing
3
Developing a CustomerCentered Mindset
37
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