Strategic Marketing for Nonprofit OrganizationsPrentice Hall, 2003 - 536 pagina's For upper level, MBA, and executive courses in Marketing for Nonprofit Organizations, Public Administration in Nonprofit Organizations, and Public Health for Nonprofit Organizations. Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. |
Inhoudsopgave
SECTIONI Developing a Customer Orientation | 1 |
The Growth and Development of Nonprofit Marketing | 3 |
Developing a CustomerCentered Mindset | 37 |
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Strategic Marketing for Nonprofit Organizations Alan R. Andreasen,Philip Kotler Geen voorbeeld beschikbaar - 2003 |
Veelvoorkomende woorden en zinsdelen
achieve activities advertising agencies American Cancer Society Andreasen approach asked attention behavior change benefits brand breast cancer budget campaign cause-related marketing challenge Chapter charity Chronicle of Philanthropy communication competition competitors condoms consumer corporate costs customer-centered decisions develop donations donors drug effective evaluation example Figure focus Foundation function fundraising funds give goals groups hospital impact important increase individual influence involved issues major marketer's marketing manager marketing mix marketing programs marketing research marketing strategy measure million mission museum National needs nonprofit managers nonprofit marketing nonprofit organizations nonprofit sector objectives offer organization's organizational patients percent performance Philip Kotler planning positive potential private sector problem profit promotion public relations response role segments self-efficacy social marketing Source specific staff stage sumers target audience members target market tion volunteers W. K. Kellogg Foundation
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Dienstleistungscontrolling: Forum Dienstleistungsmanagement Manfred Bruhn,Bernd Stauss Geen voorbeeld beschikbaar - 2007 |