Making PostersStudio Vista, 1967 - 104 pagina's Explains how to make interesting, eye-catching posters by studying materials and equipment, lettering, basic design, the use of color, and other topics. |
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Pagina 28
... visual ideas in their heads ; on the other hand , most of us can recognise an exciting visual juxtaposition when we see it . The impor- tant thing here is to use a technique that is likely to give rise to such combinations , and to ...
... visual ideas in their heads ; on the other hand , most of us can recognise an exciting visual juxtaposition when we see it . The impor- tant thing here is to use a technique that is likely to give rise to such combinations , and to ...
Pagina 55
... visual terms . The visual element , however , must form an essential and inte- grated part of the poster , not merely be an added after- thought . Illustration and wording must be considered to- gether , and the relationship between ...
... visual terms . The visual element , however , must form an essential and inte- grated part of the poster , not merely be an added after- thought . Illustration and wording must be considered to- gether , and the relationship between ...
Pagina 98
... visual together is infinitely preferable to adding the one to the other . It is obvious that it is no coincidence that the simplicity which makes for exciting visual ideas also provides the key to good copywriting . A well known ...
... visual together is infinitely preferable to adding the one to the other . It is obvious that it is no coincidence that the simplicity which makes for exciting visual ideas also provides the key to good copywriting . A well known ...
Inhoudsopgave
Introduction | 7 |
Materials and equipment | 13 |
Making a start | 22 |
Copyright | |
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Veelvoorkomende woorden en zinsdelen
acetate achieved adhesive advertisements amateur areas of colour background basic design blue bold shapes brushes Cadbury's fruit Centre clean collage colour scheme coloured paper contrast copy cost Cow Gum create dance designed by Ken detail drawing edge effective example exciting eye-catching factor Finchley give gouache graphic design green Hampstead Festival hand Hornsey ideas illustration impact important instant letter keep Ken Garland Letraset letter forms linocutting London look material Mike Norris NORTHAW paint Pancras Arts Festival Patrick Tilley pattern Paul Harvey Pergolesi photographic plastic possible poster fig printed printer produce readability Reinhold remember Richard Hoggart rough rubbed ruling pen Scotch tape set square sheet simple space square St Pancras Arts stencil Studio Vista sure Tatler technique tone tracing paper trompe l'oeil visual Watson-Guptill whilst word yellow 75 York Young & Rubicam