The Like Economy: How Businesses Make Money with FacebookQue Publishing, 29 jul 2013 - 336 pagina's The #1 Plan for Profiting from Facebook: Now Updated with New Tools, Techniques, & Strategies! Brian Carter’s complete, step-by-step Facebook sales and marketing plan has helped thousands of companies supercharge their online sales and profits. Now, he’s completely updated it to reflect new Facebook features and tools, share all-new examples and experiences, and deliver actionable new insights about Facebook’s users...your customers! Carter focuses on techniques proven to pay off and steers you away from expensive techniques that no longer work. You’ll discover today’s best ways to attract more prospects at lower cost, convert more of them into profitable buyers, repel “brand-bashers,” and attract fans who’ll help you sell. This is a book for doers, not talkers: entrepreneurs and marketers who want results, fast! • Compare Facebook’s five routes to profit, and choose your best strategies • Craft a Facebook program that reflects your unique offerings and customers • Avoid eight key mistakes that kill Facebook profitability • Continuously optimize your presence to reflect your experience and performance • Sell the dream: Go beyond benefits to arouse your fans’ desires • Attract super-affordable, targeted visitors and fans with Facebook ads • Deepen engagement by applying new insights about Facebook users • Improve branding, positioning, and customer service along with revenue • Master 13 proven influence tactics for transforming casual visitors into buyers • Employ time-tested sales tactics, including testimonials and upselling • Build a community you can translate into profits • Create a cost-effective B2B marketing program that works |
Inhoudsopgave
| 1 | |
| 3 | |
| 17 | |
How Facebook Fits into Your Business and Other Marketing Efforts | 41 |
Five Ways Businesses Achieve Profits with Facebook | 55 |
Eight Mistakes That Block Facebook Profitability | 71 |
How to Continuously Get Better Results with the Five Steps of Optimization | 87 |
Going Beyond Benefits to Arouse Your Fans Desire for What You Offer | 105 |
Capturing Qualified Prospects as Fans and Group Members | 173 |
How to Get More Likes and Comments | 193 |
Achieving Other Corporate Goals on Facebook | 217 |
Analyzing Your Facebook Results | 229 |
13 Tactics for Turning Browsers into Buyers | 249 |
15 B2B Facebook Marketing | 271 |
Seven Principles for Success | 285 |
| 295 | |
Setting Up Your Facebook Page to Get More Fans and Sales | 123 |
How to Capitalize on the Most Powerful Marketing Tool | 137 |
Overige edities - Alles bekijken
Veelvoorkomende woorden en zinsdelen
admin audience average blog posts bloggers brand campaign Chapter click-through rate clients companies consumers conversion rate cost per click cost per fan create customer service demographics digital marketing e-commerce EdgeRank email list email marketing engagement example experience Facebook ads Facebook advertising Facebook marketing Facebook posts Facebook users fan base fan growth fan marketing Feedback Rate Figure friends goal going Google AdWords Google Analytics ideas ifyou increase interact interests Internet key metric keywords LinkedIn look messages niche offer optimization options page’s potential buyers potential customers profits prospects reach revenue search engine optimization search marketing Selling the Dream social media specific strategies tactics talk target There’s they’re things Timeline track traffic Twitter versus videos visitors web analytics What’s you’ll you’re