The Like Economy: How Businesses Make Money with Facebook

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Que Publishing, 29 jul. 2013 - 336 pagina's
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The #1 Plan for Profiting from Facebook: Now Updated with New Tools, Techniques, & Strategies!

Brian Carter’s complete, step-by-step Facebook sales and marketing plan has helped thousands of companies supercharge their online sales and profits. Now, he’s completely updated it to reflect new Facebook features and tools, share all-new examples and experiences, and deliver actionable new insights about Facebook’s users…your customers! Carter focuses on techniques proven to pay off and steers you away from expensive techniques that no longer work. You’ll discover today’s best ways to attract more prospects at lower cost, convert more of them into profitable buyers, repel “brand-bashers,” and attract fans who’ll help you sell. This is a book for doers, not talkers: entrepreneurs and marketers who want results, fast!

• Compare Facebook’s five routes to profit, and choose your best strategies
• Craft a Facebook program that reflects your unique offerings and customers
• Avoid eight key mistakes that kill Facebook profitability
• Continuously optimize your presence to reflect your experience and performance
• Sell the dream: Go beyond benefits to arouse your fans’ desires
• Attract super-affordable, targeted visitors and fans with Facebook ads
• Deepen engagement by applying new insights about Facebook users
• Improve branding, positioning, and customer service along with revenue
• Master 13 proven influence tactics for transforming casual visitors into buyers
• Employ time-tested sales tactics, including testimonials and upselling
• Build a community you can translate into profits
• Create a cost-effective B2B marketing program that works

 

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Inhoudsopgave

Introduction
1
The Power of Positive Marketing
3
The Case for Facebook Marketing
17
How Facebook Fits into Your Business and Other Marketing Efforts
41
Five Ways Businesses Achieve Profits with Facebook
55
Eight Mistakes That Block Facebook Profitability
71
How to Continuously Get Better Results with the Five Steps of Optimization
87
Going Beyond Benefits to Arouse Your Fans Desire for What You Offer
105
Capturing Qualified Prospects as Fans and Group Members
173
How to Get More Likes and Comments
193
Achieving Other Corporate Goals on Facebook
217
Analyzing Your Facebook Results
229
13 Tactics for Turning Browsers into Buyers
249
15 B2B Facebook Marketing
271
Seven Principles for Success
285
Index
295

Setting Up Your Facebook Page to Get More Fans and Sales
123
How to Capitalize on the Most Powerful Marketing Tool
137

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Over de auteur (2013)

Brian Carter delivers entertaining, motivational talks on how top-performing organizations can generate more revenue. Brian’s 18 years of business success, plus a background in stand-up comedy, produce presentations that are both entertaining and enlightening for attendees. Brian is the internationally bestselling author of The Like Economy, LinkedIn for Business, and Facebook Marketing. His books have been translated into Spanish, Chinese, and Portuguese. Brian has also written for Salesforce, Marketo, Mashable, The Search Engine Journal, AllFacebook, The Next Web, and The Huffington Post.

He has more than 200,000 online fans, and his content is viewed by more than 8 million times a month. He develops strategies and builds search visibility and social marketing fanbases for companies of all sizes, including well-known entities such as The World Health Organization, Universal Studios, The U.S. Army, Hardee’s, and Carl’s Jr.

Brian has been quoted and profiled by Information Week, ABC News, U.S. News & World Report, Mashable, The Wall Street Journal, Forbes, Inc. Magazine, and Entrepreneur Magazine, and is a regular presenter for top marketing conferences such as SEOmoz, SMX, Pubcon, The AllFacebook Expo, Socialize, The South Carolina Society of Association Executives, and The American Marketing Association.

Bibliografische gegevens