Search Engine Advertising: Buying Your Way to the Top to Increase Sales

Catherine Seda is a popular speaker on the topics of search engine marketing, affiliate management, and low-cost web site promotion. She's known for sharing practical tips and tools in her dynamic sessions at leading search engine, marketing, and industry association conferences.Since 1995, Catherine has worked with organizations in the U.S. and Europe to leverage the Internet as a marketing tool. As the marketing executive of a web agency for five years, she championed client online promotions that included search engine optimization, pay-per-click media buys, opt-in email, banner advertising, link popularity campaigns, custom sweepstakes, and ROI tracking. She also designed the search engine program, which included co-creating an affiliate trademark protection strategy, for a direct response TV agency's clients.Through her agency, Seda Communication, Catherine offers open workshops and onsite training for search engine marketing. Additionally, she leads a team of search engine specialists in managing corporate client campaigns.Catherine shares revenue-generating techniques in her articles as a regular columnist for "Entrepreneur" magazine, editor of the "Search Engine Sales" e-zine, and freelance writer for industry publications including Response magazine, "SearchDay" (Search Engine Watch), "LookSmart," "Pay Per Click Analyst," "FindWhat.com," and others. She's also a contributing author of "Search Engine Positioning."Catherine believes in a "test before you invest" Internet marketing strategy for immediate and long-term success.