Problem SolvedPhaidon Press, 24 okt 2002 - 288 pagina's Designers and advertisers continually have to interpret design briefs, produce new solutions to familiar problems and work to keep their clients' brands high in the public consciousness. This highly informative guide brings together for the first time discussions and case studies that illustrate the working methods of major advertising and graphic design firms. Each chapter explores a different theme of problem solving, and concludes with a case study to illustrate a particular solution in detail. Themes include producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, communicating essential facts in a culture of information overload, keeping a brand young and trendy, dealing sensitively with propaganda, the use of shock tactics, and word-based advertising in a world over-run with images and sound-bites. Examples featured are taken from classic and contemporary international advertising. Designers and agencies whose work is discussed in the book include Chermayeff and Geismar, Saatchi and Saatchi, BMP, Minale Tattersfield, Derek Birdsall, Niklaus Troxler, Bob Gill, Wieslaw Walkuski, Makoto Saito, Paul Fishlock and Pentagram. |
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... Consignia Lookalikes C glanbia FOODS ARTHUR HUNT Human Resources Consulting O ocado in partnership with WAITROSE Omro Phoenix Beard SOFTWARE euroclear More Consignia Lookalikes O Counterpane Internet Security Skillshare International ...
... Consignia created a category of derision all of its own by not only choosing a strange name , but then placing that next to a symbol of questionable provenance , which has been regularly ' outed ' in the satirical magazine , Private Eye ...
... Consignia is considering changing its name back to the Post Office after the company's new chairman , Alan Leighton , criticized the £ 2M rebrand . He admitted he disliked the Consignia brand and would change it back if he could . " It ...
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Logo Design Workbook: A Hands-on Guide to Creating Logos Sean Adams,Noreen Morioka,Terry Stone Geen voorbeeld beschikbaar - 2004 |
Logo Design Workbook: A Hands-on Guide to Creating Logos Sean Adams,Noreen Morioka,Terry Stone Geen voorbeeld beschikbaar - 2004 |