Problem SolvedPhaidon Press, 24 okt 2002 - 288 pagina's Designers and advertisers continually have to interpret design briefs, produce new solutions to familiar problems and work to keep their clients' brands high in the public consciousness. This highly informative guide brings together for the first time discussions and case studies that illustrate the working methods of major advertising and graphic design firms. Each chapter explores a different theme of problem solving, and concludes with a case study to illustrate a particular solution in detail. Themes include producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, communicating essential facts in a culture of information overload, keeping a brand young and trendy, dealing sensitively with propaganda, the use of shock tactics, and word-based advertising in a world over-run with images and sound-bites. Examples featured are taken from classic and contemporary international advertising. Designers and agencies whose work is discussed in the book include Chermayeff and Geismar, Saatchi and Saatchi, BMP, Minale Tattersfield, Derek Birdsall, Niklaus Troxler, Bob Gill, Wieslaw Walkuski, Makoto Saito, Paul Fishlock and Pentagram. |
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... picture . Bit more chat , another picture . And so on . And eighteen editions ( and counting ) later it continues to educate the world's art students as to his particular way of looking at the world . So this book , as you will notice ...
... picture of a blue hare . This was a teaser . Soon the body copy arrived , and we realized that it was an ad for hair ... pictures and references to categories ( sunflowers for art galleries , fish for swimming instructors etc ) ...
... Picture Arts and Sciences : 91 , 98bl AKG London : 183tr Lorenzo Apicella / Pentagram Design Ltd , London : 1971 ... Picture Library : 95cl Remember When / Sunday Times : 128b Reuters News Picture Service . Photo by Bogdan Cristel ...
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Logo Design Workbook: A Hands-on Guide to Creating Logos Sean Adams,Noreen Morioka,Terry Stone Geen voorbeeld beschikbaar - 2004 |
Logo Design Workbook: A Hands-on Guide to Creating Logos Sean Adams,Noreen Morioka,Terry Stone Geen voorbeeld beschikbaar - 2004 |