Problem SolvedPhaidon Press, 24 okt 2002 - 288 pagina's Designers and advertisers continually have to interpret design briefs, produce new solutions to familiar problems and work to keep their clients' brands high in the public consciousness. This highly informative guide brings together for the first time discussions and case studies that illustrate the working methods of major advertising and graphic design firms. Each chapter explores a different theme of problem solving, and concludes with a case study to illustrate a particular solution in detail. Themes include producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, communicating essential facts in a culture of information overload, keeping a brand young and trendy, dealing sensitively with propaganda, the use of shock tactics, and word-based advertising in a world over-run with images and sound-bites. Examples featured are taken from classic and contemporary international advertising. Designers and agencies whose work is discussed in the book include Chermayeff and Geismar, Saatchi and Saatchi, BMP, Minale Tattersfield, Derek Birdsall, Niklaus Troxler, Bob Gill, Wieslaw Walkuski, Makoto Saito, Paul Fishlock and Pentagram. |
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Michael Johnson. Ummu / bks 41959292 Art 3/31/03 Problem : Where's the best place to start a book. 106 HUMOUR The FUNNY BOO - HOO problem It's the default setting of many creatives . Stuck for an idea ? - use a funny . There's no doubt ...
... problem - solver ' . It's the closest thing there is to a central tenet of most creative professionals ' lives . But what is problem - solving , exactly ? Some weird kind of masonic practice they only teach at art college to the ...
... problem ' , page 106 ) whose disciples spread out on both sides of the Atlantic in the 1960s . One of them , Bob ... problem solving seemed pretty simple . One British company told anyone that would listen that there was always one ...
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Logo Design Workbook: A Hands-on Guide to Creating Logos Sean Adams,Noreen Morioka,Terry Stone Geen voorbeeld beschikbaar - 2004 |