Phaidon Press, 24 okt. 2002 - 288 pagina's
Designers and advertisers continually have to interpret design briefs, produce new solutions to familiar problems and work to keep their clients' brands high in the public consciousness. This highly informative guide brings together for the first time discussions and case studies that illustrate the working methods of major advertising and graphic design firms. Each chapter explores a different theme of problem solving and concludes with a case study to illustrate a particular solution in detail. Themes include: producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, communicating essential facts in a culture of information overload, keeping a brand young and trendy, dealing sensitively with propaganda, the use of shock tactics, and word-based advertising in a world over-run with images and sound-bites. Examples featured are taken from classic and contemporary international advertising. Designers and agencies whose work is discussed in the book include Chermayeff and Geismar, Saatchi and Saatchi, BMP, Minale Tattersfield, Derek Birdsall, Niklaus Troxler, Bob Gill, Wieslan Walkuski, Makoto Saito, Paul Fishlock and Pentagram.
9 pagina's komen overeen met signage in dit boek
Resultaten 1-3 van 9
Wat mensen zeggen - Een recensie schrijven
We hebben geen recensies gevonden op de gebruikelijke plaatsen.
SMOKE AND MIRRORS
focuses on price or valueformoney Dealing with a cheap
4 andere gedeelten niet weergegeven
agency ART CHANTRY become beer billboard bizarre BOTTOM LEFT BOTTOM RIGHT brand British Airways CAHAN & ASSOCIATES charity client classic colours communication Consignia corporate course created creative design and advertising developed Easyjet Epson example exhibition famous featured film genuine global graphic design Grapus Harvey Nichols huge idea identity layouts logo London London Chamber Orchestra look magazine Nike OPPOSITE BOTTOM OPPOSITE TOP LEFT packaging PARTNERS UK PAUL RAND PENTAGRAM perhaps Photo photographers picture piece press ads probably problem problem-solving radical re-design SAATCHI & SAATCHI SAATCHI UK sector seems sell signage SIMON PATTERSON simply solutions Solved Sometimes student STUDIO style symbol there's TIBOR KALMAN TOP RIGHT turn TV stills twist typeface UK I99O viewer visitor visual whilst WOLFF OLINS WOLFF OLINS UK worldwide