Problem SolvedPhaidon Press, 24 okt 2002 - 288 pagina's Designers and advertisers continually have to interpret design briefs, produce new solutions to familiar problems and work to keep their clients' brands high in the public consciousness. This highly informative guide brings together for the first time discussions and case studies that illustrate the working methods of major advertising and graphic design firms. Each chapter explores a different theme of problem solving, and concludes with a case study to illustrate a particular solution in detail. Themes include producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, communicating essential facts in a culture of information overload, keeping a brand young and trendy, dealing sensitively with propaganda, the use of shock tactics, and word-based advertising in a world over-run with images and sound-bites. Examples featured are taken from classic and contemporary international advertising. Designers and agencies whose work is discussed in the book include Chermayeff and Geismar, Saatchi and Saatchi, BMP, Minale Tattersfield, Derek Birdsall, Niklaus Troxler, Bob Gill, Wieslaw Walkuski, Makoto Saito, Paul Fishlock and Pentagram. |
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... turn them into a rigid , monolithic organisation , the public seems to forgive Virgin its slightly incoherent identity and the occasional product gaffe . Perhaps they know that it wouldn't be Virgin if everything was perfect - if Virgin ...
... turn to their flags to make positive or negative points , simply reinforces the original design's message . Most countries will point to their flag as the most potent symbol of their identity - the United States turns to its flag in ...
... turn it into their own company identity . Seattle- based design company Sandstrom Design feature a densely packed , justified block of type on every piece of corporate ' design ' they show to the world , from letterhead to business card ...
Inhoudsopgave
SMOKE AND MIRRORS | 31 |
Contents | 42 |
CHARITIES AND INSTITUTIONS | 76 |
Copyright | |
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