| Rajeev Batra - 1999 - 316 pagina’s
...Report No. 97-107. Cambridge, MA: Marketing Science Institute, May, 1997. Slater, Stanley F. and John C. Narver. “Does Competitive Environment Moderate the...OrientationPerformance Relationship?” Journal of Marketing 58, no. I (January 1994): 46—55. Webster, Frederick E., Jr. “Rediscovering the Marketing Concept.”... | |
| René de Koster, Werner Delfmann - 2005 - 324 pagina’s
...news-bad news, European Journal of Purchasing and Supply Management, 1(4), 237-248, 1994. Slater, SF & JC Narver; Does competitive environment moderate the...orientation-performance relationship?, Journal of Marketing, 58(1), 46-55, 1994. Sousa, R. & C. Voss; Quality management: Universal or context dependent: An empirical... | |
| |