Literacy in the New Media AgeRoutledge, 2 sep 2003 - 208 pagina's In this 'new media age' the screen has replaced the book as the dominant medium of communication. This dramatic change has made image, rather than writing, the centre of communication. In this groundbreaking book, Gunther Kress considers the effects of a revolution that has radically altered the relationship between writing and the book. Taking into account social, economic, communication and technological factors, Kress explores how these changes will affect the future of literacy. Kress considers the likely larger-level social and cultural effects of that future, arguing that the effects of the move to the screen as the dominant medium of communication will produce far-reaching shifts in terms of power - and not just in the sphere of communication. The democratic potentials and effects of the new information and communication technologies will, Kress contends, have the widest imaginable consequences. Literacy in the New Media Age is suitable for anyone fascinated by literacy and its wider political and cultural implications. It will be of particular interest to those studying education, communication studies, media studies or linguistics. |
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... structure of cells, I might want to say 'every cell has a nucleus'. As in my example above, I have to use a word to ... structures the path that my reader must follow. 'The mists dissolved and the sun rose' has a quite different meaning ...
... structure. In image, imagination focuses on creating the order of the arrangement of elements which are already filled with meaning. This is one answer to the cultural pessimists: focus on what each mode makes available, and use that as ...
... structure of websites. I am as interested in understanding how the sentence developed in the social and technological environments of England in the seventeenth century, as I am in seeing what sentences are like now. The former like the ...
... structures and frames which had given a relative stability to forms of writing over the last two hundred years or so. Economic changes are altering the uses and purposes of the technology of writing. Communicational change is altering ...
... structures; that much is clear. With such changes – which may seem superficial – come others, which change not only the deeper meanings of textual forms but also the structures of ideas, of conceptual arrangements, and of the structures ...
Inhoudsopgave
1 | |
9 | |
16 | |
a theoretical framework | 35 |
resources of the mode of writing | 60 |
genre | 83 |
7 Multimodality multimedia and genre | 105 |
punctuations of semiosis | 121 |
interpreting the world and ordering the world | 139 |
10 Some items for an agenda of further thinking | 168 |
Bibliography | 177 |
Index | 181 |