Literacy in the New Media AgeRoutledge, 2 sep 2003 - 208 pagina's In this 'new media age' the screen has replaced the book as the dominant medium of communication. This dramatic change has made image, rather than writing, the centre of communication. In this groundbreaking book, Gunther Kress considers the effects of a revolution that has radically altered the relationship between writing and the book. Taking into account social, economic, communication and technological factors, Kress explores how these changes will affect the future of literacy. Kress considers the likely larger-level social and cultural effects of that future, arguing that the effects of the move to the screen as the dominant medium of communication will produce far-reaching shifts in terms of power - and not just in the sphere of communication. The democratic potentials and effects of the new information and communication technologies will, Kress contends, have the widest imaginable consequences. Literacy in the New Media Age is suitable for anyone fascinated by literacy and its wider political and cultural implications. It will be of particular interest to those studying education, communication studies, media studies or linguistics. |
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... transformation' Sentence, texts and the social environment A social theory of text: genre Genre in theorising about literacy: some introductory remarks The genre debates What, then, is genre? What does it look like? Genre as sequence ...
... transformed by the reader, or they may exist because they are constructed by the reader without prior construction by the maker of the image. The means for doing this rest, as with writing, with the affordances of the mode. The logic of ...
... transform the resources of the technology of literacy, in line with the needs, demands, meanings and desires which they live and experience in these environments. In this way the shape of the resources becomes, and then is, an ...
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Inhoudsopgave
1 | |
9 | |
16 | |
a theoretical framework | 35 |
resources of the mode of writing | 60 |
genre | 83 |
7 Multimodality multimedia and genre | 105 |
punctuations of semiosis | 121 |
interpreting the world and ordering the world | 139 |
10 Some items for an agenda of further thinking | 168 |
Bibliography | 177 |
Index | 181 |