Strategic marketing for nonprofit organizations
This new edition to the proven handbook provides the best marketing strategies, tools and market analysis technologies for those people employed in the vast nonprofit segment of the U.S. economy.
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achieve action advertising Advertising Age agencies alternative American Red Cross analysis approach arts asked attitudes attract benefits budget buyers campaign channel Chapter competition competitors consider corporate costs customers decisions demand develop direct mail donations donors Downtown Medical effective estimate evaluation example exchange factors feel Figure foot-in-the-door technique function fundraising goals hospital increase individual influence interest involved Journal keting major marketer's marketing manager marketing mix marketing research marketing strategy measure ment museum needs nonprofit marketer nonprofit organizations objectives offer organization's organizational patients percent performance person Philip Kotler physicians planning potential problem promotion public relations recruiting response revenue sales force sales promotion sales representatives sector selling Smokey Bear social behavior marketing social marketing specific staff sumer target audience target consumer target market technique tion volunteers