Media Promotion and Marketing for Broadcasting, Cable, and the InternetSusan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein Taylor & Francis, 2006 - 335 pagina's This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion. |
Inhoudsopgave
Scope and Goals | 1 |
CHAPTER 2 Marketing Radio | 31 |
News Syndication and Sales | 59 |
CHAPTER 4 Management Research and Budgeting in Promotion | 99 |
CHAPTER 5 Designing OnAir Print and Online Promotion | 127 |
CHAPTER 6 Network Television Promotion | 163 |
CHAPTER 7 Cable Marketing and Promotion | 191 |
CHAPTER 8 New Media Promotion | 223 |
CHAPTER 9 Promotion in Public Television and Radio | 247 |
CHAPTER 10 Global Promotion and Marketing of Television | 279 |
About the Contributing Authors | 303 |
Glossary | 307 |
321 | |
325 | |
Overige edities - Alles bekijken
Media Promotion & Marketing for Broadcasting, Cable & the Internet Susan Tyler Eastman,Douglas A. Ferguson,Robert Klein Gedeeltelijke weergave - 2012 |
Media Promotion & Marketing for Broadcasting, Cable & the Internet Susan Tyler Eastman,Douglas A. Ferguson,Robert Klein Gedeeltelijke weergave - 2012 |
Media Promotion and Marketing for Broadcasting, Cable, and the Internet Susan Tyler Eastman,Douglas A. Ferguson,Robert A. Klein Geen voorbeeld beschikbaar - 2006 |