Social Media Management: Technologies and Strategies for Creating Business ValueSpringer, 14 sep 2015 - 250 pagina's This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues. |
Vanuit het boek
Resultaten 1-5 van 89
... social media management in general are encouraged to read the book. Additionally, business people (ranging from employees to managers and CxOs) who wish to get acquainted with the diverse business aspects of social media will profit ...
... Marketing Officer, Chief Social Media Officer, etc.) Customer Relationship Management Chief Social Media Officer or Chief Social Officer Curriculum Vitae Exempli Gratia (Latin for: “for example”) Et Alii (m)/Et Aliae (f) (Latin for ...
... Social Network Data and Predictive Mining (Business Intelligence 2) ... Media Network Applications (with Online Data) . . . . . . . . . . . . . . . . . . . . . . . . . . . 159 8.3.3 Mining Algorithm ...
... marketing or information technology (IT), but that a multitude of departments are involved. This multidisciplinary approach of social media constitutes the main thread of the book in order to determine, execute, and evaluate social media ...
... social media. The more questions you answered with the second option, the more likely it is that you are an early adopter and thus a geek (whether you like the term or not). If so, then studying informatics or IT management and working ...
Inhoudsopgave
1 | |
Definitions Social Media Types and Tools | 21 |
Social Media Strategy and Return on Investment | 49 |
Online Advertising and Viral Campaigns | 63 |
Social Customer Relationship Management | 87 |
Search Engine Optimization | 113 |
Sentiment Analysis and Opinion Mining Business Intelligence 1 | 133 |
Social Network Data and Predictive Mining Business Intelligence 2 | 149 |
eRecruitment | 173 |
Crowdfunding | 189 |
Legal and Ethical Issues in Social Media | 207 |
WrapUp | 221 |
Index | 247 |
Overige edities - Alles bekijken
Social Media Management: Technologies and Strategies for Creating Business Value Amy Van Looy Geen voorbeeld beschikbaar - 2016 |
Social Media Management: Technologies and Strategies for Creating Business Value Amy Van Looy Geen voorbeeld beschikbaar - 2015 |