Social Media Management: Technologies and Strategies for Creating Business ValueSpringer, 14 sep 2015 - 250 pagina's This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues. |
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... chapter, it is explained which departments are primarily involved in the topic and to which degree. • Chapter 1—Introduction to social media management • Chapter 2—Definitions, social media types, and tools • Chapter 3—Social media ...
... Chapters . . . . . . . . . . . . . . . . . . . . . . . . 15 1.6 Takeaways . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 1.7 Self-Test. . . . . . . . . . . . . . . . . . . . . . . . . . . .
... . . . . . . . . . . . . . . . . . 207 207 210 210 212 214 215 216 216 218 218 219 221 221 222 224 226 228 229 230 231 232 233 235 236 240 244 245 247 Introduction 1 This chapter introduces the role of the Internet Contents xix.
Technologies and Strategies for Creating Business Value Amy Van Looy. Introduction. 1. This chapter introduces the role ... chapters and of the extent to which these topics relate to the different departments in an organization. Evidence is ...
... chapters will narrow the scope from IT in general to social media in particular. 1.2 Introduction to Social Media Many social media tools (or platforms) already exist for different purposes, as illustrated in Table 1.1. Similar ...
Inhoudsopgave
1 | |
Definitions Social Media Types and Tools | 21 |
Social Media Strategy and Return on Investment | 49 |
Online Advertising and Viral Campaigns | 63 |
Social Customer Relationship Management | 87 |
Search Engine Optimization | 113 |
Sentiment Analysis and Opinion Mining Business Intelligence 1 | 133 |
Social Network Data and Predictive Mining Business Intelligence 2 | 149 |
eRecruitment | 173 |
Crowdfunding | 189 |
Legal and Ethical Issues in Social Media | 207 |
WrapUp | 221 |
Index | 247 |
Overige edities - Alles bekijken
Social Media Management: Technologies and Strategies for Creating Business Value Amy Van Looy Geen voorbeeld beschikbaar - 2016 |
Social Media Management: Technologies and Strategies for Creating Business Value Amy Van Looy Geen voorbeeld beschikbaar - 2015 |